M&M's branding is getting a refresh.

The candy's anthropomorphized chocolate characters are being made over, and the logo is also getting a tweak.

But the most noticeable change is to the six M&M characters: new shoes. Green has swapped her go-go boots for sneakers. Brown is sporting lower, more sensible heels. Red and Yellow's shoes now have laces. Orange's shoes laces are no longer untied. And Blue's shoes, while little changed, resemble what Anton Vincent, president of Mars Wrigley North America, described as "a bad version of Uggs."

Mars Wrigley, which owns M&Ms, is trying to make the characters — particularly the female ones — more "current" and "representative of our consumer," Vincent said. The revamped footwear is "a subtle cue, but it's a cue people really pick up on," he added, noting that Mars gets a lot of feedback on the characters' shoes.

The logo adjustment is also slight: Instead of resting on its side, it's set up straight. The new orientation is designed to emphasize the ampersand. The logo was last tweaked in 2019.

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